ICYMI: Instagram Live With Wefunder
Yesterday, Jack Serfass, CEO and Co-Founder of Uptown Network, spoke with Eric from Wefunder on Instagram live about the importance of technology in the hospitality industry’s sustainability efforts. In case you missed it, you can watch the full Instagram live video here:
Highlighted Quotes:
“[Another advantage of BYOM] is social sharing. We’ve had menus shared in over 70 countries and all 50 states.” – Jack Serfass
“We had one customer that was on paper and then went to BYOM. The restaurant was doing 5 million a year in revenue and just by making that change, their revenues went up to 6 million dollars a year. And so it can really, really have a big impact on the top and the bottom line.” – Jack Serfass
“We track every touch that happens, whether it’s on a phone or a tablet, so we can give restaurants analytics right now as to menu engineering… it can drive the behavior they’re looking for based on the menu design.” – Jack Serfass
