Best Way to Showcase Dishes on Your Menu
The rapid adoption of technology within the restaurant industry has led to wonderful advances in elevated guest experiences. Solutions such as digital menus have been used for everything from pay-at-table to contactless dining, along with a host of new benefits—One of those being optimized menu displays.
Research has shown that 65% of the population are visual learners. While that has caught on dramatically in marketing, restaurants stand a lot to gain by tapping into simple, low maintenance visuals, too. Maybe you have even looked at a menu and thought to yourself: “I wish I knew what this dish looked like.”
Rather than trying to discreetly look around the room to catch a glimpse of the food, digital menus present an opportunity to seamlessly combine the best of Instagram and Yelp without interrupting the dining experience.
They say a picture is worth a thousand words, and digital menus harness that power for an elevated guest experience:
Leveraging Images and Descriptions
While digital menus have become increasingly common at restaurants, leveraging their full capability is key to seeing a maximum revenue boost. Going the extra mile by adding interactive images and descriptions plays a huge role in the guest experience.
Displaying images in particular not only adds to the luxurious restaurant experience but also boosts sales, especially with items such as desserts and cocktails. Pictures are becoming a generational standard and everyone wants to see what they’re about to eat.
Giving guests the information they need to make informed decisions is helpful for guests, and it is strategic for restaurants that are looking to gain more revenue.
Sharing details of dishes assists guests in deciding what they want to order. The recommendation from servers is always valuable and appreciated, and seeing exactly what it is that they are ordering supports those recommendations by providing an additional layer of assurance. By including images, staff is given an extra tool of support as they continue offering great guest experiences.
Boost Dessert and Cocktail Sales
Optimizing your digital menus turns your menu into an extension of your sales team without the risk of coming across as pushy. Specialty cocktails and desserts are sometimes looked at as “nice to haves,” but with eye-catching, mouthwatering pictures, it soon becomes hard to say no to a delicious treat.
Capturing attention for items that would have otherwise been overlooked maximizes revenue potential while also adding an unexpected lift to the overall dining experience—Both for guest experience and the service team’s check average.
Showcasing cocktails and desserts with beautiful images helps to make those items easy to sell. Having the option to view images makes it fun for guests to browse through the menu, and it also makes it more enticing for them to order an intricate cocktail or tasty dessert.
Let your food do the talking… or should we say the selling?
Cultivating Unique Experiences
When guests come to your restaurant, they know they will have an experience they can’t find anywhere else. Seeing the menu ahead of time, guests don’t need to stress before or during their dining experience.
As we see digital menus becoming more common, implementing these best practices helps to set yourself apart from the competition to impress guests. Details are what make the dining experience impactful, and including details such as images and descriptions keeps you a step ahead.
Interested in learning even more about the endless possibilities of digital menus? Contact Uptown Network for more information:
